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| Benefits of Adhearus |
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Our traffic converts better! You only pay for the most interested and motivated visitors.
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Your cost-per-click (CPC) is automatically lowered to one cent above your nearest competitor, saving you money and reducing waste.
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Your rank is based both upon your ad’s click-through rate as well as your CPC to determine how often your ad is shown. This means that the more relevant your ad is, the more it gets displayed and, ultimately, the less you pay.
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We don’t limit your market to sites that match your site's "keywords". We allow you to freely choose the sites that your ad is displayed on.
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No setup fee and no minimum spending or time commitment.
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| Traffic Quality & Conversion Rate |
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Google Adwords & Overture: Both Google Adwords & Overture charge you as soon as a web visitor clicks on your ad. Our research shows that as many as 50% of people that click on an ad immediately press the "back" button without ever navigating to another page on your site. This means that you pay for someone who never even gives your product or service a fair chance.
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Adhearus: When a web visitor clicks on your ad they are taken to a "gateway" page that shows a picture of your site along with a description. The web visitor then has the option to continue on to your web site or to return to the page they were previously viewing. You only pay for visitors that choose to continue to your site. This means you only pay for extremely interested and motivated customers. We are proud to claim that the quality of our traffic is not matched on the internet today!
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| Program Efficency |
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Overture: Overture uses a “bid only” ranking system that only takes CPC into account when determining your position. This allows irrelevant ads to “squat” in the number one position with your relevant ad beneath.
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Adhearus: Adhearus takes both CPC and click-through rate into account when determining your ranking. This means that better performing ads move up in ranking – allowing you to achieve a higher ranking while still paying less per click than ads that don’t perform as well.
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| Market Reach |
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Google Adwords & Overture: Both Google Adwords & Overture limit the locations that your ad can be displayed by only allowing you to bid on keywords that are directly related to your site. Unfortunately, this goes against a basic principal of advertising; advertising is about reaching your target customer wherever they may be, not just reaching them when they are visiting a website that is almost identical to yours.
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A Typical Pay-per-click Example: Imagine that you sold flowers online. Many other pay-per-click services would only allow you to bid on terms such as ‘flowers’ or ‘daisies’ and then show your ads on websites that match that type of content. While this may work well, it drastically reduces the number of targeted customers you can reach. They won’t let you bid on terms such as ‘wedding planning’, ‘valentines day’, ‘funeral preparations’ or other such terms that, while not directly related to your website, will certainly yield amazing results.
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Adhearus: At Adhearus we strive to make you as much money as possible by giving you the freedom to choose where your ads will be displayed – regardless of “keywords”. No one knows your business as well as you, so we let you decide what works for you.
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| Flexibility |
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Google Adwords & Overture: Overture and, until recently, Google Adwords limit you to using text based advertising only. While text based advertising is an extremely powerful medium and Adhearus strongly encourages its use, we also provide you with a wide array of ad types and sizes.
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Adhearus: At Adhearus you have a number of ad types and sizes to choose from. This increased flexibility gives you the ability to reach customers in a variety of ways as well as provide the publisher the flexibility to choose the ad types that work best on their individual web site. Currently the ad types available on Adhearus are: Text Ads, Pop-Ups, Pop-Unders, Banners, Buttons Rectangles and Skyscrapers.
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| Cost |
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Overture: Overture requires that you make an initial non-refundable deposit of at least $50.00 when you create an account. This means that if you don’t find their product useful, you’re out the $50.00 with nothing in return. Overture also has a minimum spending commitment of $20.00 per month which could leave you paying $20.00 every month for as little as a single click.
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Google Adwords: Google Adwords charges you $5.00 just to setup your account. This is nothing but an administrative charge and you receive no website traffic in return.
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Adhearus: At Adhearus we don’t try to ‘lock’ you in to anything or make you pay for something you don’t receive. We don’t charge you a fee just for setting up an account and we certainly don’t feel that a non-refundable deposit is the best use of your advertising budget. It is our goal to help you achieve success and generate more sales so we let you decide how much, and when, you would like to pay. Any deposits made are fully refundable and there is no minimum spending commitment.
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| Reporting |
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Google Adwords: If you have used Google Adwords online reporting, you may have experienced frustration with their reporting, or lack thereof, with regards to their ‘content matching’ product. Google Adwords fails to provide advertisers with any type of break-down of content matching beyond the ‘you received 100 clicks and owe us $120.00’ level. You can not determine which websites this traffic came from, which keywords generated it, or even which ads people clicked on. Google Adwords does provide these stats for their regular search advertising which leaves you wondering why they are not displayed for content matching.
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Adhearus: At Adhearus we provide you with all of the information you need to determine what is working for you. Our reports are far more detailed than any other, providing you with statistics down to how well each individual ad is performing on each site. We also realize that your business is real-time and that quite often information is needed on demand. This is why we provide you with near real-time reporting. We strive to ensure that your statistics are kept up-to-date. Currently, both Google and Overture can make you wait hours or even days to see the results of your advertising campaign; crippling your ability to adapt to the ever-changing e-commerce environment.
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| Speed |
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Overture: Currently if you apply for an Overture account you will have to wait 3-5 days before your account is reviewed. Or, if you wish, you can pay Overture $199.00 and they will ensure that the process is completed within 3 business days.
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Adhearus: At Adhearus we understand the need for immediate results and the benefits of quick turn around times. With Adhearus your entire account and ads will be reviewed and begin being displayed within 1 business day. Reviewing and changes are free.
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